Thursday, 23 August 2012

Harvest Gold -Success story

It  all began  1993  In capital  city  of  Delhi  . A brand  called  Harvest Gold  was created  with  objective  to provide  quality  bread  to  consumers . Earlier  we had monopoly of two bread manufacturers  Britannia  and Modern . Demand was high  and  supply  short   hence  what ever was produced was bought without  any choice .Bread  where  sold in wax  papers .People used  to  stand in line for hours  for  delivery vans to get  their loaves  such was the  dominance  of  Britannia  and Modern  breads.Other  competitors  like Bakeman  and Tazza Bread  were non -existent .

The team of  Adil  Hassan  and Taab Siddiqui   then  commissioned  their plant at Bhiwadi  in Year 1993  with  the name  of  Harvest gold foods  India pvt ltd. The product  was instant  hit . This was a case  where  a local player  has  taken on  Big brand  and  was leader  in the market  within span of one - two  year of  launch . 

What  differentiated  Harvest  gold from other  brands  was 

1. Quality  of Bread  : All varieties  from 400gm  to 800gm pack  had uniform ,well sliced  bread neatly packed in  transparent packaging .With  new baking  technology  they  produced  better and uniformed  baked breads .

2. Packaging : Harvest  gold  pioneered   transparent  packaging  where consumer can  have a look  on product quality  without  opening  the pack . Where as  competitors where  using wax paper  for packaging .

3.  Advertising : Harvest  gold  experimented with English plus punjabi  slang for  its advertising  which made  connection with  common man .

4. Transportation  and Distribution channels  where  such that  bread  where  delivered  on time and without much damage to product . Plastic trays where introduced  to carry breads instead of  metallic  crates .

Who says  that you cannot beat  the  big players  . Harvest  gold has shown the world  that  it can be done . Today  they  cater  for  65% of  NCR  market .

Harvest Gold Industries Pvt. Ltd
RZ-167(1), A-Block, Road No. 4
Mahipalpur Extn., New Delhi - 110037
Land Line: +91-11-43894000, Fax: +91-11-43894050

Hey Friends,
I am Dobbie, the slice of life
I am a cool, friendly and jolly guy from Harvest Gold.

You know me right!
I am a part of your daily life; you begain your day with me.
You trust me, love me and at times share me.
Tabhi to I say, Bread Hoon, Product nahin.

So, always remember,
whenever karni ho dil ki baat,
Or chahiye meri advice,
Ya phir you wanna have some fun,
main hoon na.
Reach me out, share your stories,

Would love to chat.
Tab tak ke liye haste khate raho dosto!